Animal Trackers

branding

Brand identity for children’s subscription box, Animal Trackers Club. Monthly subscribers receive a new box in the mail to explore, including toy animals, art projects, and activities. Each box is designed to encourage imagination and inspire creativity. The visual identity includes a binoculars symbol to represent a child’s curiosity, and a playful iconographic system based on animal masks. The rebrand also included new packaging, print materials, art direction, and website design + development.