Afton Klein Group

AIGA: The 100 Show

brand / digital

The 100 Show is an annual exhibition showcasing the year's top design projects, hosted by the Salt Lake City chapter of AIGA. The core piece of the system was the "100" lockup, represented by a black square and two circles, which animated into various experimental forms. The exhibit also featured a poster installation, designed as an AR experience, where patrons could view the posters animate through their personal screens.

Stereo Furniture

brand / communications / digital

Stereo is a fresh furniture brand that creates compelling, yet functional objects. AKG engaged with Stereo for a comprehensive brand build, including identity, communications, website design and development, social media, marketing strategy, and photo/video.

Prada

ocean fragrance: twitchcon activation booth

Event activation space design for Prada to promote Ocean fragrance at 2022 Twitchcon in San Diego, CA.

Columbia University

brand / communications

AKG was commissioned by Columbia University to help them re-envision their ‘Engineering for Humanity’ initiative for the College of Engineering. They had previously created a seal to encapsulate the brand, which was not flexible enough to function properly in representing the initiative’s vision to students, faculty, donors, and the New York City public. The solution was to re-envision the complicated seal as a simplified symbol, which combines the introspective nature of a lens with reference to the expansive impact engineering has on humanity. We also developed a communications and visual system through which the concept of expansion can shift effortlessly between microscopic, global, and interplanetary experiences.

North Carolina Sports Hall of Fame

brand / communications

A comprehensive brand and communication strategy for North Carolina Sports Hall of Fame and Museum—celebrating extraordinary athletic achievement and leadership. As a backdrop for the brand, the ‘O’ weaves through the extended visual system as a nod to the quintessential shape of competition. Project rebrand received an STA 100 Award from the Chicago Society of Typographic Arts, a Merit Award from the AIGA.

Emma Eccles-Jones Education Building

environmental / wayfinding

Wayfinding and environmental design for the Emma Eccles Jones Education building at Utah State University. Project was a collaboration with Brooks Design Associates who oversaw the design of interiors for the building.

Fellow

brand / communications / digital

Fellow is a healthcare IOT technology company that creates health monitoring devices and information delivery systems designed to provide underserved and rural populations with access to cutting edge healthcare solutions. The rebrand introduced a new name, wordmark, communications strategy, website design and development, as well as editorial and environmental applications. The result was a bold identity that is both friendly and modern.

Elevate Magazine

editorial design

The second issue of Elevate Magazine. The issue features artist Patrick Dougherty, commissioned to create a signature sculpture on the Caine College of the Arts campus, and showcases student accomplishments throughout the year. The design was intended to present a fresh, contemporary visual voice to the institution that would connect with a forward-thinking arts-oriented college demographic while also respecting the donors and alumni that have been an integral part of bringing the college forward to its current state.

Q Reviews

brand / communications / digital

Brand identity for Q Reviews, an end-to-end patient engagement platform. Project included updated communication strategy, digital materials, and website.

PACS

brand / digital / environmental

PACS is a healthcare administration team focused on elevating the skilled-nursing experience. The brand was reintroduced with a new name, visual identity, and website to better serve its current client base in addition to capturing the attention of emerging industry talent. AKG also created environmental wayfinding, and stage design for the PACS annual conference and animated messaging for Vivint Arena and Lavell Edwards Stadium.

Canyon House Residency

brand / digital

Identity and visual system for Canyon House Residency, a landscape architecture residency at Utah State University. Recent #STA100 Award recipient.

Make Ogden

brand / communications

Brand and communications strategy for Ogden City's downtown revitalization campaign, "Make Ogden", in collaboration with Design Workshop. The project included an updated visual identity, communications strategy and exterior signage for downtown developments.

Stein Eriksen Estates

editorial / digital / communications

Print, digital, and communications campaign for Stein Eriksen Estates, a new modern home enclave in Deer Valley, Utah. In collaboration with project architects at Wow Atelier.

Constellation

brand / communications / digital

Comprehensive brand, communications and marketing strategy for Constellation, a New York-based home health services organization serving the northeastern states. The project included updated brand identity design, communications and marketing strategy, web design and development, environmental applications, illustration, advertising, digital marketing, and video.

Everlane

digital advertising

Digital editorial promotions for customers new to the Everlane experience featuring welcome promotions and exclusive new product launch details.

GuideCX

brand / communications

Brand, communications, web, and environmental design for Guide CX, a client-facing onboarding and project management software solution.

Real Taqueria

brand / interiors

Real Taqueria is family-owned and operated taqueria in Salt Lake City. The identity draws from the typographic vernacular of Mexico's vibrant streets. The brand launch included, a new logo, bilingual menus, food truck, environmental design, and interiors.

SRX

brand / communications / digital

SRX is a New York-based healthcare technology company that offers a suite of products aimed at aiding long-term care facilities with pharmaceutical management. AKG partnered with SRX to create and maintain a fully-integrated brand, website, communications, and marketing strategy across all platforms.

Sinclair

brand / communications / digital

Brand design, communications strategy, and web design for Sinclair, a North Carolina-based public affairs firm.

office

Salt Lake City
333 W Pierpont

333 W Pierpont Ave. STE 4
Salt Lake City, UT 84101
801.447.5118

contact@aftonkleingroup.com

LinkedIn

For new business and general inquiries; stop by, give us a call, or send an email.

For employment inquiries, contact us at jobs@aftonkleingroup.com. Please include resume and for designers, please include a pdf or link to portfolio.

There are currently no actively open positions.

Animal Trackers

brand / digital

Brand design, communications strategy, and web design for North Carolina-based public affairs firm, Sinclair.

Lago Snowboards

branding / snowboard decks

Development of brand identity for Lago Snowboards. Along with branding, project included snowboard deck designs, apparel, collateral, secondary graphics and general schwag. Lago Snowboards is the signature snowboard line of World-class professional athlete and olympic medalist Scotty Lago. Project was in collaboration with SkunkMethod.

Sorenson Legacy Foundation

print communications

Print collateral and event branding for the grand opening gala of the Sorenson Legacy Foundation Center for Clinical Excellence.

Transition

exhibition poster

Posters created in collaboration with Matt Ross. Exhibited in the Tippetts Galleries.

Billabong

surfboard graphics

Custom surfboard artwork featured in Billabong's flagship retail stores. Project included surfboards for Billabong's stores in Hollywood, CA, Las Vegas, NV, Deerfield Beach, FL, Polo Park, Canada and Panama.

Hollywood Covered

editorial design

Oversaw launch of Hollywood Covered Magazine. Project included art direction, brand identity, advertising, and complete design and style development for first issue.

Go Fight Win

poster design

Posters created in collaboration with Matt Ross for the Concatenation Exhibition in the Tippetts Galleries.

Elevate Magazine

editorial design

Commissioned to launch the first issue of Elevate Magazine, a 36-page annual publication for the Caine College of Arts at Utah State University. The design was intended to present a fresh, contemporary visual voice to the institution that would connect with a forward-thinking arts-oriented college demographic while also respecting the donors and alumni that have been an integral part of bringing the college forward to its current state. The inaugural issue also had to function as a consistent stylistic template that could accommodate content and remain relevant with minor modifications over the next several years. AIGA Copper Ingot Award recipient.

LastMile

brand / digital

Visual identity, brand, and website for Lastmile, a UT based warehousing and logistics company.

Synergy Summit

brand / environmental / digital

Synergy Summit is an exclusive, executive retreat for leaders in the healthcare industry. AKG is a strategic partner for the Summit which includes all brand execution, marketing and communication strategy, video, event coordination and environmental design. Past Summit conferences have been in Newport Beach, San Diego, and Park City, UT.

Roda Development

print communications

Roda Development Group is a team of professionals dedicated to design driven, distinct, and quality development projects.

about

We are a multi-disciplinary design and communications agency that works with brands across a variety of sectors; from architecture and education to technology and healthcare. We have a strong belief that design is a way of thinking, and that communication is vision; through this approach we establish strategies that provide our clients with a clear voice within culture and the market.

Our work has been recognized by the American Institute of Graphic Arts (AIGA), the Chicago Society of Typographic Arts (STA), and the University and College Designers Association (UCDA).

AKG members have taught in design and communication disciplines in the US and internationally including Otis College of Art and Design (Los Angeles), the College for Creative Studies (Detroit), University of Detroit Mercy School of Architecture, Woodbury University (Los Angeles), Utah State University, the University of Utah and the University of Science and Technology (Hefei, China).

We are collaborative partners with Office DFK, an architecture firm with whom we share both mental and physical space.

Instagram / LinkedIn

recognition

STA 100 / 2022, 2021, 2020, 2018 AIGA SLC 100 Show / 2023, 2022, 2021, 2020, 2019, 2018, 2016 AIGA SLC Copper Ingot Award / 2023, 2019, 2018 UCDA Design Competition / 2018, 2015 AIGA Design Re:View 2009

services

brand identity design /
positioning + strategy /
communications /
website + digital experience /
motion /
advertising /
environments

partners

Mike Daines

Jennifer Diehl

Matthew Daines

Brandon Broadstone

studio

Syd Gundersen

Kaden Hendron

Madi Jackson

Conrad Klooster

Gabriel Malikian

Jeremy Nixon

Brooke Scott

account / admin

Aleena Brinkerhoff

Madison Hales

Camille Overmoe

Dam / Carsten Meier

book design

Book design collaboration with Carsten Meier for his latest art photograph book published worldwide by Kerber, Europe's largest fine art book publisher. Project included design direction, cover and text layout. Photograph page layouts by artist.

Hashimoto Seminar

2018-2019 series posters

Red Bull Creation

poster design

Hashimoto Seminar

lecture poster

Red Bull 3style

record sleeves

Record sleeve designs for Red Bull 3Style. Tracks included artists that performed at championship events at SXSW and Pheonix, AZ. Artists included Z-Trip, DJ Jazzy Jeff, Erykah Badu and Designer Drugs.
Agency: Kastner and Partners

Year of the Arts

event branding

Commissioned by Utah State University to brand the 2017-18 school year as the Year of the Arts. The Year of the arts was a yearlong celebration demonstrating the unique power of the arts to illuminate, transform and inspire. AKG created an integrated branding campaign designed to increase state-wide (as well as local) awareness for the quality of the arts at USU, and draw attention to specific targeted events to be held on campus throughout the year. AIGA 100 Show exhibition, Merit Award recipient.